Surf Shop History
Eric Eason opened up The Village in 1969. Back then Kelly Richards started shaping for him with his label called “Perfection Surfboards.” Eric sold the shop to Kelly in the 80s. When Kelly took the shop over he really expanded the surf team. We now have a huge surf team and have ever since Kelly expanded it. Our shop continues to help the local groms and raise the bar for all of the up and coming surfers in South Carolina.
- Surf Team
Products From Village
More About Village
An interview with Village
When did you start your business?
Do you consider the location of your shop a key factor to the business’s success?
Yes for sure. We’re located right on the main road to the beach.
Who is your average buyer?
A huge mix of people. From groms to old guys. We have a huge local base, but we get tourists as well.
If a total Barney walks in do you treat him with the same respect as a full on loc?
What is the dumbest question a customer has ever asked?
“Do you sell beer and bait?”
Do you have a mascot (ex. - An animal that roams freely throughout the building)?
We’ve got a little bulldog named “Rocco.”
What is the craziest return a customer has ever tried to make?
A used pair of sandals.
Does your store support any local surfers or have a surf team?
Yes we have a huge surf team. We’re the only shop that sponsors U.S. team riders in South Carolina.
What is your most annoying grom story?
This little kid used to come in 5 minutes before I closed all of the time and ask me how much each sticker costs that we carry. One by one.
Have you ever had any type of celeb roll in and make a purchase?
The drummer for the BeeGees. Hootie and the Blowfish.
Have you ever pulled a hot chick/guy solely due to the fact that you own/manage a surf shop?
For sure. We have celebrity status.
How many days a week do you surf now compared to before you owned/managed a surf shop?
Once a week compared to every day.
Who is your favorite surfer and why?
Cam and Cole Richards.
Has a customer trying on clothes ever walked out completely naked?
Yes. She was amazing.
Has a person ever walked in totally blitzkrieged (really intoxicated) and tried to make a purchase? If so elaborate.
All day every day.
Every store has to deal with shoplifting. What is your most memorable experience and what is your shoplifting policy?
My most memorable experience is when I had to chase this hippie chick all the way down the road before I caught her. She tried to steal a bunch of stuff. Our shoplifting policy is they get the beat down.
And last but not least tell us one of the craziest shop stories you can remember?
There’s too many to name. Pretty much every day something crazy goes down. It’s like a T.V. show in here.