We know everyone is talking about “core score” these days. But talk is cheap. Ask Uncle about his epic barrel ride yesterday, that conveniently no one was there to witness. Coreshopsdirect.com is a site that recognizes “core” surf shops in the United States. With an industry that’s been straying further and further from its roots, core shops are still keeping it real. Werd. Coreshopsdirect.com wants to recognize and promote core shops that stay true to what surf shops are about: wait for it, wait for it…surfing.

Through a directory, listing each core shop’s location, history, upcoming sales, promotional events, services, and industry brands carried, Coreshopsdirect.com aims to give some legit credit to those shops that are keeping their street credit.

Become a part of the local surf scene by supporting your local shop.

Up your core score:

If you would like your shop listed, email bill@swell.com